Nora talks all about how the real key to success is optimism. This scientific fact has shaped businesses and has become the key determinant of who wins and who loses. She shares all the details on how this one concept can be broken down to key strategies and how it can help you and your business. Have any questions or a show suggestion, please be sure to reach out to UpsideDownWithNora@gmail.com or learn more on www.upsidedownentrepreneurship.com. Follow Nora on Instagram @Nora Farhat